Start here

Pick the goal closest to yours. Each path lists guides in the order that saves the most backtracking, with the tool that goes with it.

Open an online shop

You are new, or about to be. Handle the paperwork first, then decide how customers pay, then look at what each sale leaves you.

Tool for this path: Online business registration checklist.

Stay on the right side of the rules

You already sell and want to know what the law asks of you. Read these in order, then check the original sources.

General information, not legal advice. Check the DTI website.

Tool for this path: Online business registration checklist. Primary sources: DTI, National Privacy Commission.

Sell better and keep more

Your shop is running. These guides cover the leaks: fees, failed parcels, weak listings and unplanned live shows.

Tools for this path: Marketplace margin calculator, Live-selling run sheet.

None of these?