Business & Strategy

Digitalization in the Philippines

Since the Covid-19 pandemic, digital transformation became an advocacy for various government agencies encouraging businesses to embrace it, use a strategy to overcome hard times, and be competitive in the future. According to a 2017 research by the International Labour Organization (ILO), technological improvements have already provided the significant economic...

E-Commerce and Digital Marketing Project Plan for MSMEs

There are many suggestions on how to go about the creation of an E-Commerce Project Plan and Digital Marketing Plan for MSMEs (micro and small medium enterprises). Embracing e-commerce and digital marketing usually requires a modification in your business model as this usually requires joining e-commerce platforms, utilizing social media...

E-Commerce in the Philippines 2016 – 2017

We are kicking off the E-Commerce and Digital Marketing Mentoring Program for MSMEs with an overview on "E-Commerce in the Philippines". This module 1 learning webinar took place last December 19, 2016. The webinar video tackles the following topics: https://www.youtube.com/watch?v=TCOCcwgyFJA I. E-Commerce Industry Players We took a look at the Philipines E-Commerce Landscape...

Affiliate Marketing or Internet Advertising: Generate Income on Your Website

There are many ways an informational website can earn online. One is through affiliate marketing while the other is Internet advertising. Which one is for you will depend on your website's reach. Internet Advertising Internet advertising is where a company pays you a fixed fee to have their banner ad or...