Top Live Selling Tips in the Philippines: Boost Your Digital Sales
If you’ve been weaving the magic of education, entertainment, and sales in the boundless world of live streaming, you know it’s much more than just hitting the ‘Live’ button. It’s about creating connections, sharing passions, and yes, sprinkling a bit of kindness along the way.
Remember the boom of live-streaming apps during those stay-at-home days? Uplive, Poppo, Niki, Bigo… they became our stages, our connection points, and our revenue streams through ads, memberships, and that sweet merch.
And as the digital marketplace embraced live selling, a new world opened up for talents ready to shine online.
Spotlight on Cerise Limueco: From belting out tunes as the lead singer of Zerise to dazzling the live selling stage, Cerise shared her journey into the heart of digital sales with HEBE Beauty Cosmetics Inc. Dreaming of her own beauty empire, live selling became her classroom, teaching her the ropes of selling techniques, the importance of a solid back-end, and the art of standing out in a crowded digital space.
Why TikTok Wins Hearts
For Cerise, TikTok is the go-to for its simplicity and authenticity. It’s a platform where honest reviews lead directly to effortless purchases. “I love that I can instantly buy a product after watching a review without jumping through hoops,” she shares. And for us livestreamers, TikTok’s advertising options are a game-changer, helping attract eyes and hearts to our streams.
The Magic Ingredient: Kindness
Keeping the vibe positive and engaging is Cerise’s strategy. “It’s not just about selling; it’s about sharing stories and making connections. Let your genuine love for the products shine through.” And when challenges arise, kindness is your best ally. From handling feedback to dealing with trolls, a kind approach can turn potential negatives into positives.
Live Selling Like a Pro
A day in the life of a live seller like Cerise is filled with planning and passion. From coordinating with the promotions team to understanding TikTok’s guidelines inside and out, every detail matters. And when it comes to product selection and promotions, staying tuned to your audience’s needs and seasonal moments can make all the difference.
Facing Low Views? Discipline and strategy are your best friends. “It’s about continuously learning, adapting, and engaging. Keep the energy high, and the ideas flowing,” advises Cerise.
The Bigger Picture for the Philippines
The digital market in the Philippines is characterized by its rapid adoption of social media and mobile internet usage, making it a fertile ground for live-selling innovations. Here’s how these trends play out:
Integration of AI for Personalization: Filipino consumers appreciate personalized experiences. AI-driven personalization in live selling can help brands in the Philippines cater to individual customer preferences, enhancing the shopping experience and potentially increasing sales.
Expansion into Multiple Platforms: The Philippines has one of the highest social media usage rates globally. Platforms like Facebook, Instagram, TikTok, and local platforms are popular venues for live selling. Sellers are diversifying across multiple platforms to maximize reach and engagement.
Enhanced Interactivity: The interactive nature of live selling is particularly appealing in the Filipino market, known for its strong community orientation and social connectivity. Features like polls, live chats, and Q&As are popular among Filipino audiences, making live selling sessions more engaging.
Shoppable Videos: As video content consumption continues to rise in the Philippines, shoppable videos offer an attractive opportunity for brands to combine storytelling with convenience, allowing viewers to purchase directly from video content.
Focus on Community Building: Community building is a significant aspect of Filipino culture. Live selling sessions that foster a sense of community and belonging, through engaging content and interactions, are likely to see higher loyalty and repeat purchases.
Sustainability and Transparency: Awareness and concern for sustainability and ethical practices are growing among Filipino consumers. Sellers who emphasize these values in their live selling sessions can differentiate themselves and attract a more conscientious customer base.
Cross-border Live Selling: The Philippines is seeing an increase in cross-border e-commerce activities. Live selling offers local brands the opportunity to reach international markets and for international sellers to tap into the Filipino market, supported by platforms offering localized payment and shipping solutions.
Professionalization of Live Sellers: With the live selling space becoming more competitive in the Philippines, sellers are investing in better production quality and sales techniques to stand out, reflecting a professionalization of the field.
Use of Data Analytics for Improvement: Filipino sellers are increasingly leveraging data analytics to understand their audience better and tailor their live selling sessions to meet viewer preferences and behaviors, optimizing their strategies for better results.
Given the dynamic digital landscape in the Philippines, these trends highlight the evolving nature of live selling and the opportunities for sellers to innovate and grow their presence in the market. I wish you well in your livestreaming adventures!
So, whether you’re a seasoned seller or just starting your journey, remember: authenticity, engagement, and kindness are your tickets to success in the vibrant world of live selling. Here’s to making every stream a stepping stone to your dreams!