July 15 & 16: Dr. Ned Roberto's 1st MARKETING SUCCESS SEMINARJanette Toral
Discover How To Set Your Marketing Goals and Objectives…
and Plan and Implement Them Successfully…with Dr Ned Roberto, Asia’s Marketing Guru!”
It’s our pleasure to invite you to Dr. Ned Roberto’s 1st MARKETING SUCCESS SEMINAR.
The MSS will be held on July 15 & 16, 2004 at the SGV Hall, AIM Conference Center, Makati City.
We would like to see you, your colleagues, or your staff attend and benefit from what promises to be the the standard in basic marketing seminars. Because of the high demand for Dr. Ned’s expertise, we suggest that you book early to avoid being wait-listed. (*Call Mia or Jenny at 813-2732).
Dr. Ned’s seminars are the longest-running marketing seminars of its kind. All the past seminars have been sold-out and well attended by both consumer & service oriented companies and their advertising and marketing agencies. The only way to find out why, is to attend!
Seminar attendees will learn the 10 MARKETING PLANNING TASKS and how to SUCCESSFULLY LAUNCH and re-launch BRANDS and products by applying Dr. Ned’s marketing success lessons and techniques on:
1. Segmenting the market strategically
2. Targeting your primary market segment profitably
3. Deciding your brand’s most market motivating product positioning
4. Developing the product concept and make product design decisions
5. Ensuring that your product is in place and available
6. Developing your total product program: The Marketing Mix
7. Implementing the marketing plan: Managing marketing moments of truth
8. Organizing for marketing implementation.
…Plus 4 other marketing planning topics to be discussed. (Pls see the seminar outline below.)
Dr. Ned, a much sought-after International marketing consultant, author and an Agora Awardee for Achievement in Marketing Education, has expertise that led him to conduct seminars in Manila as well as in the U.S., Europe, Japan, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, and Australia.
“Dr. Ned is like a National Museum of Marketing Information. Sobrang galing!” – Tere Chong, Johnson & Johnson Philippines
Attendees of the 1st MSS will benefit from the ideas and real life examples based on Dr. Roberto’s more than 27 years of marketing experience.
The seminar fee is P 8,977 + 10% VAT per person. f you have any questions about the 1st MSS seminar, please call Mia or Jenny at 813-2732 or 813-2703. You can also text us (open 24 hrs) at 0919-314-5412.
See you at Dr Ned’s MSS!
DR NED’S MARKETING SUCCESS SEMINAR
Session 1. CONSUMER MARKETING PRACTICE: An Overview-
§ What is marketing in concept and what”s it in practice?
§ Simplified marketing planning framework in 5 steps.
§ What to watch out for in implementing the marketing tasks
Session 2. PLANNING TASK #1 – Making Forecast and Setting Marketing Objectives
§ Forecasting: Why Forecast? What For?
§ Making forecast: “Don”t think method; think consumer behavior”
§ Setting marketing objectives
§ Setting objectives where you have data
Session 3. PLANNING TASK #2 – Doing Strategic Market Segmentation
§ Steps in Segmenting: Market Partitioning, Segment Profiling
§ Quick but important Brief on Market Partitioning via Socio-Economic Classification (SEC)
Session 4. PLANNING TASK #3 – Deciding on Your Brand”s Product Positioning
§ What”s Product Positioning?
§ What Serious Errors in Positioning Planning Can You Commit?
§ Positioning Decision Models
Session 5. PLANNING TASK #4 – Developing the Product Concept & Doing Product Architecturing
§ Product Mix as Sources for Growing Your Business
§ Adding, Modernizing, Featuring, Pruning, and Consolidating Your Product Line
Session 6. PLANNING TASK #5 – Making Your Brand Equity & Packaging Decisions
§ Brand Equity Concept § Brand Equity Planning
§ Developing Effective Packaging
Session 7. PLANNING TASK #6 – Arriving at a market-centered pricing and price changing decision
§ What should be your basic considerations in deciding price?
§ What”s the most strategic consideration?
§ Cost & Profitability-based Pricing
Session 8. PLANNING TASK #7 – Placing Your Product Where & When Consumers Want It: Your Sales/Distribution Plan
§ Distribution and sales: don”t undervalue their critical importance
§ Making your marketing plan in synch with the sales plan
§ Category management, trade marketing and local store marketing
Session 9. PLANNING TASK #8 – Advertising Your Product to Pull Your Primary Target Market
§ What are your advertising decisions?
§ What to say in your ad: the ad message
§ How to say the message: the ad creative copy
§ Where to say the message: the ad media mix
Session 10. PLANNING TASK #9 – Pushing Your Product via Sales Promotion
§ What Are Sales Promotions
§ Developing a Sales Promo Campaign
§ Consumer and Trade Promo Campaigns
§ Pushing product movement at point of purchase: in-store promo
Session 11. PLANNING TASK #10 – Developing Your Total Product Program or Its Marketing Mix
§ Your Product Program”s Marketing Mix
§ How to Make Sure Your Marketing Plan Will Attain Its Sales/SOM Targets
Session 12. MANAGING A RESEARCH-BASED NEW PRODUCT INTRODUCTION
§ Types of New Products and their Strategic Roles
§ Planning in a Knowledge-Based Marketing Organization
“Dr. Ned is a spectacular marketing teacher!” – Claudine Chamen, Kodak.
Look! 2 Easy Ways to Reserve:
1. Email us at firstname.lastname@example.org
2. Call 813 2732/45, 813-2703 ask for Mia or Jenny