Jollibee Foods Online Delivery E-Commerce ExperienceJanette Toral
Manolo Almagro, digital strategist, who led the Jollibee Online Delivery service (jollibeedelivery.com/) shared behind the scenes stories and lessons learned from this project.
Manolo also explained why it is important to get inputs from marketing but not necessarily making them take the lead.
Manolo presented this at the DigitalFilipino E-Commerce Summit 2010. Handouts are available to members of the DigitalFilipino Club (e-commercephilippines.com).
We are in the process of cleaning up the audio noise of this video.