Top Restaurant and Food Chain Players OnlineJanette Toral
Jollibee not only leads in actual retail food sales but also dominates the e-commerce and social media space online.
This is the observation I got when looking at traffic, social media presence, and buzz about the top restaurant and food chain brands online.
This is my preliminary report in tracking the movement in this space. As months go by, will be calibrating the parameters further to serve as basis in recognizing players in the annual DigitalFilipino Web Awards.
Top Restaurant and Food Chain Players Online (Philippines) as of this writing are:
- Jollibee / Jollibee Delivery
- Pizza Hut
- McDelivery / McDonalds
- Red Ribbon
- Max’s Restaurant
- Chowking Delivery / Chowking
As players like Jollibee, McDonalds, and Chowking have complementary ordering sites, I opted to combine them for this report purpose (for now).
Admittedly, there are a growing number of food chain and restaurants that are also active online and was even able to boost their social network fan base. However, a lot tend to neglect their respective websites as most efforts were more driven towards the physical outlet presence.