Social Media

Social Media Marketing Strategies, Insights, and Lessons Learned (Lola Techie experience and perspective)

http://vimeo.com/channels/digitalfilipino/25402617 In the Social Networking Conference 2010, Juan Armando V. Rojo,Vice President, Corporate Brand and Communications of Bayan Telecommunications gave this presentation on the social media marketing strategies, insights, and lessons learned from the Lola Techie campaign of Bayan. Lola Techie also got recognized as winner in the DigitalFilipino Social Networking Awards...

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Using Social Media to Disseminate CSR Programs

http://vimeo.com/channels/digitalfilipino/26709241 In the Social Networking Conference 2010, Rosan Cruz, Assistant Vice President of Group Public Relations at BENPRES Holdings Corporation, gave this presentation on how the company newsletter LopezLink used social media to spread the news - especially its corporate social responsibility initiatives online. Social Networking Conference 2010 was an event co-organized...

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State of Internet and Mobile Commerce Market Growth in the Philippines 2010

http://vimeo.com/channels/digitalfilipino/22335045 Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. Donald presented this at the DigitalFilipino E-Commerce Summit 2010. Handouts are available...

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Philippine E-Commerce: Preferred Marketplaces and Payment Method

http://vimeo.com/channels/digitalfilipino/22287217 Bjorn Pardo, CEO of Xend Business Solutions (xend.com.ph) shared results of their research showing buy and sell behaviors of merchants and their customers. Bjorn highlighted how Facebook is gradually being used by merchants to sell online when the site was primarily designed as a social network and vast majority going offline...

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