4th DigitalFilipino E-Commerce Summit 2013 Roadshow

4th DigitalFilipino E-Commerce Summit 2013 Roadshow

The 4th DigitalFilipino E-Commerce Summit 2013 is an intensive 1-day educational event on e-commerce strategies. For the first time, we are taking this event to various locations in the country with the intent of promoting e-commerce in the Philippines. We are scheduled to take place at the following dates and locations:

Sponsorship opportunities are available. Kindly contact Janette Toral for details.

E-Commerce Summit 2013

Conference Program

Attendees to this event can expect a highly-interactive session with e-commerce players and industry practitioners. Expect speakers and topics to change as it gets brought to various locations (subject to improvement):

8:00 – 9:00 Registration

9:00 – 9:20 State of E-Commerce and Digital Marketing in the Philippines
(Speaker: Donald Lim, Managing Director, MRM Worldwide)

For the 4th straight year, Donald will share his insight on how e-commerce and digital marketing is growing in the Philippines.

Before MRM, Donald was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding companies, which boasts having managed the greatest number of digital marketing campaigns and websites for local and multinational brands. He was also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year.

9:30 – 9:50 Developing an E-Commerce Measurement Framework
(Speaker: Dr. Nick Fontanilla)

One of the challenges we have in the e-commerce industry is the lack of accurate data that properly represents the growth of our sector. There is also a debate on whether e-commerce sales generated by traditional businesses like airlines and hotels will need to be considered in measuring and reporting our country’s e-commerce growth.

Dr. Nick Fontanilla will present an e-commerce measurement framework that DigitalFilipino shall support and encourage industry players, Internet citizens to contribute. All with the end objective of presenting an accurate picture on the growth of e-commerce in our country.

10:00 – 10:20 Using Community, Content, Conversation to Drive E-Commerce Sales
(Speaker: Paolo Cesar Lacuna, Chief Strategy Officer, Yahoo! Philippines)

Yahoo! Philippines is a major player in promoting digital marketing in the Philippines. The company has also engage in content and e-commerce partnerships that pave for e-commerce revenues to be generated online. Paolo will be sharing their recent learnings from the Yahoo! Technostorm campaign, among others on how community, content, and conversation can result to e-commerce sales.

Paolo Cesar Lacuna is the Chief Strategy Officer of Yahoo! Philippines.  He has led in the development of several digital campaigns of Yahoo! Philippines’ key accounts – Globe Telecom, Smart Telecommunications, Digitel (Sun Cellular), Unilever, P&G, Colgate, Nokia, Samsung, etc.  He also launched several Custom Branded Execution microsites – Coke Music Studio with Coke, Beauty Talk with Unilever, Money Matters with BDO.  He has also led in the development and execution of key tentpole events – TechnoStorm, Purple Hunt and OMG Awards.  These tentpole events had very good results in audience and revenue numbers. Prior to Yahoo!, Paolo was a product manager in Globe Telecom, managing BlackBerry and mobile data services for the Enterprise Segment.

10:30 – 10:50 Lessons in E-Commerce Marketing: What will work in 2013?
Speaker: Mannix Pabalan, Digital Strategist, Hashtag Digital, Inc.

With a growing number of online marketing initiatives from e-commerce sites and traditional brands campaigning online, getting your message across to your target audience becomes more difficult than ever. Mannix, with his experience in helping dotcoms in their early days such as AyosDito and Lazada, shall give practical pointers on what e-commerce marketing techniques can work this 2013.

Mannix Pabalan is a digital strategist. He just started Hashtag Digital Inc. switching from the dotcom start-up world to running his own digital agency business. A furious digital strategist, Mannix will share “challenger” approaches that can get an online or offline business be noticed.

11:00 – 11:20 Lessons Learned in Building an Online Identity: E-Books, Digital Products, and Services
Speaker: Khoa Bui, Internet marketing specialist, SecretsEntrepreneur.com

There is a growing number of Filipinos today entering the Internet marketing business targeting SMEs as their main clientele. A lot of effort is taken in promoting their skills and services online through e-books, seminars, and the likes. Khoa will give practical advise on how can one break into this business, capitalize on their strength, and step-by-step process in establishing authority, trust, and get clients.

Internet marketing specialist Khoa Bui, through his website, was able to make a name for himself promoting his skills in personal branding, leadership, cashflow mastery, passive income, e-books creation, among others.

11:30 – 12:00 E-Commerce Movers and Shakers, Business, Search, and Social Models for 2013
Speaker: Janette Toral, Site Owner, DigitalFilipino.com

For e-commerce to thrive further in the Philippines, we need new business models. Janette Toral will share who are the players influencing the developments in this space. She will also discuss global e-commerce developments the audience can take inspiration and insights from – as all industry players are expected to take 2013 fiercely striving for market domination.

Janette Toral is an e-commerce and social media specialist. She is the site owner of DigitalFilipino.com.

12:00 – 1:00 Lunch Break

1:00 – 1:20 Freelancers Thriving: Online Jobs Growth
Speaker: Genesis Reonico, Online Jobs Specialist, OnlineJobsLifestyle.com

A growing number of Filipinos are now working from home doing projects for various companies and individuals internationally. Genesis Reonico, will share his experience and insight in this regard. He will also give practical suggestions on how Filipinos can compete more effectively in getting job online.

Genesis Reonico has been in the Online Jobs Industry for years now. He has helped multiple clients with their needs on website development, internet marketing, project management & social media marketing. He has trained individuals on how to start their online career and would like to extend this to others who would like to work from home as well.

1:30 – 2:10 PANEL: Making E-Commerce Work in Vertical Sectors (Real Estate, Tourism, Medicine)

2:30 – 2:50 Getting your Start-Up Running and Attractive to Investors

(Speaker: Richard Eldridge, Country Manager, Lenddo.com.ph)

3:00 – 3:20 Extending your e-commerce presence to the mobile device

3:30 – 3:50 Using Local Payment Platforms and Logistics

4:00 – 4:20. E-Commerce Taxation: Are we ready to pay our online taxes?
(To be confirmed: Lilia Guillermo, Deputy Commissioner, Bureau of Internal Revenue)

X. DigitalFilipino E-Commerce Boot Camp Project Presentations – Pitching Session


One thousand five hundred pesos (P1500). Inclusive of lunch, conference shirt, and kit.

Free conference pass to DigitalFilipino Club members:

  • Corporate members (3 representatives)
  • SME members (2 representative)
  • Individual members (can attend but slot is not transferable)

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