Digital Influencers Marketing Summit

Work with influencers and brand advocates to generate awareness and interest in what you have to offer.

Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.

The Digital Influencers Marketing Summit #dim2012 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.

It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.

AGENDA:

8:00 – 9:00 Registration

9:00 – 10:00 Bloggers as Influencers and Brand Advocates
Featuring bloggers whose blog got recognized as “Top 10 Emerging Influential Blogs for 2012“.

10:00 – 11:00 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results (Speaker: Gary Viray and panelists: Tof Salcedo and more..)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

11:00 – 11:45 Topic: Cybercrime and Data Privacy Laws: What Every Digital Influencer Needs to Know
Speaker: Atty. JJ Disini, Disini & Disini Law Office

With the passage of Cybercrime Prevention Act of 2012 and Data Privacy Act of 2012, new opportunities and challenges are to be hurdled in the social media. In this session, Atty. Disini will brief what digital influencers need to know about this regulation and the responsibilities that we need to keep in mind.

11:45 – 12:00 Raffle for event participants

Raffle for “Top 10 Emerging Influential Blogs for 2012” writing project participants.

12:00 – 1:00 BREAK

1:00 – 1:30 OPEN MIC: INFLUENCER’s PITCH SESSION
We are giving participants the opportunity to give a 1-minute pitch for a project or advocacy that they are into.

1:30 – 1:50 The DigitalFilipino StatsReport: Filipino Internet Users as Influencers and Brand Advocates Profile Report 2012.
DigitalFilipino is currently doing a face-to-face survey to build-up the profile of the Filipino Internet user. Part of the questions asked is whether they have used the Internet to influence others and gave opinion about brands. Result of the said survey shall be presented here.

2:00 – 3:00 DigitalFilipino – Search Profile Index Digital Influencers Marketing Awards
(Bernardo J.B. Mitra Sr. and Janette Toral)
Recognize various personalities using publicly available metrics to gauge influence. Some will also give a talk sharing their influencer experience. Prior to recognition, an initial presentation shall be made about the methodology used to come up with the influencers list without going through public nomination and voting.

3:15 – 3:50 Building Relationship with Influencers and Brand Advocates
Speaker: Rosario Juan (sharing experience with Twitter use) and Panelists: Elisa Escobar (Azalea Residences), and more…

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, influencer Rosario Juan will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

4:00 – 4:20 The Influencer Transformation
Speaker: Maita Siquijor (Architerra Manila Properties) and panelist Vanj Padilla.

From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4: 30 Launching the Digital Influencers Community / RAFFLE

FEE:

Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only. It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Confirmed participants with Twitter accounts can be found in this Klout list.

Janette Toral is an e-commerce advocate in the Philippines. She is the site owner of DigitalFilipino.com.

Janette Toral – who has written posts on DigitalFilipino: E-Commerce in the Philippines.


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