Strategic Market Segmentation – How to Market to the Rich, the Middle Class and the Masa

“This book makes excellent points about how to segment the market.” – Philip Kotler

DigitalFilipino.com is proud to exclusively offer the e-book version of Dr. Ned Roberto’s top-seller book, Strategic Market Segmentation – How to Market to the Rich, the Middle Class, and the “Masa” (ISBN 971-8611-02-9).

Read this e-book and learn how to market and sell to the rich (class AB), the middle class (class C), and the Masa (class D&E)

This e-book will help you re-assess and reflect on the following:

• Are you segmenting your market the right way?
• Who is your target market?
• What are the attitudes and buying habits of your market segment?
• What will make them buy?

These and other critical marketing problems and issues are addressed by Asia’s Marketing Guru, Dr. Ned Roberto.

Buy this e-book now for only fifteen dollars (US$15). Upon receipt of payment, the e-book will be sent to you through e-mail.

Table of contents (126 pages)

• Preface
• Acknowledgements
• Executive Summary Sheet
• Chapter 1 – Revisiting and Relaunching the Strategy and Practice of Market Segmentation
• Chapter 2 – The Practice of Segmenting Markets and SEC-Based Segmentation
• Chapter 3 – Marketing to the Socio-Economic Class Segments
• Chapter 4 – Marketing to the Rich SEC Segment
• Chapter 5 – Marketing to the Middle Class Segment
• Chapter 6 – Marketing to the Downscale Class DE Segment
• Chapter 7 – Strategic Market Segmentation and the Socio-Economic Classes

Buy this e-book now for only fifteen dollars (US$15). Upon receipt of payment, the e-book will be sent to you through e-mail.

About the Author
The author, Dr. Ned Roberto, PhD is one of Asia’s leading authorities on marketing. He is a much sought after consultant, speaker, author, and educator. He has taught at De La Salle University in Manila, Kellog School at Northwestern University in Chicago and INSEAD in France. He currently teaches international marketing at the Asian Institute of Management (AIM). In 1983, he received the Philippine Marketing Association’s Agora Award for Marketing Education.

Dr. Roberto has consulted and conducted in-house seminars for Fortune 500 companies in the U.S., Europe, and Asia. He is the author (with Philip Kotler) of Social Marketing, as well as User-Friendly Marketing Research.

Testimonials
“A breakthrough book that will correct the way marketers do their segmenting and targeting – thus saving them heartache and money.” – Ichay Bulaong, First-Direct, Leo Burnett

“This book makes excellent points. A very thoughtful book about how to segment the market; that marketers would benefit by reading.” – Philip Kotler, all-time best-selling marketing author, SC Johnson Distinguished Professor at Kellogg Business School