Digital Influencers Marketing Summit La Union (January 26, Thunderbird Resorts Poro Point)Janette Toral
Boost your company’s revenue by working with influencers and brand advocates to generate awareness and interest in what you have to offer.
Develop activities and advocacies that will take your brand image to a different level.
The Digital Influencers Marketing Summit La Union#dim2013 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.
Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.
It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.
NOTE that we can only accept 100 participants for this event.
We thank our major sponsor, Thunderbird Resorts, for their support to this event.
Nestled on a cliff adjacent to a white sand beach, Thunderbird Resorts – Poro Point is the finest La Union resort. The only five-star hotel in the Northern Philippines.
(We still have sponsorship opportunities.)
8:00 – 9:00 Registration
9:00 – 9:30 Participants Introduction
9:30 – 10:30 Bloggers as Influencers and Brand Advocates
(Speaker: Vanj Padilla and Vincent Tabor)
With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Vanj will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.
10:30 – 11:15 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results
(Speaker: Ben Francia and panelist Tof Salcedo)
Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.
11:15- 11:45 Keynote (Sponsor) Talk: Thunderbird Resorts Digital Marketing Case Study
11:45 – Raffle
12:00 – 1:00 BREAK
1:00 – 2:00 Blogging and Social Media Influence in the 2013 Elections
(Speaker: Janette Toral)
With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.
2:00 – 2:30 OPEN MIC: INFLUENCER’s PITCH SESSION
We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.
2:30 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speaker: Joma Giron and Mannix Pabalan)
Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.
3:30 – 4:00 The Influencer Transformation
(Speaker: Joan Sherbie Acosta and Juana Change)
From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.
4:00 – 4:30 How Social Media Influence Result to E-Commerce Purchase
(Speaker: Nick Fontanilla)
A lot of products and services today gets pushed through social networks. Nick will share survey findings on how social media is used to affect e-commerce sales. Which in the process also creates a segment of influencers and brand advocates.
4: 30 Introducing the Digital Influencers Community / RAFFLE
Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only.
It includes a conference kit and certificate (for those who will be present from start to finish). Food is included.
Payment can be done through bank deposit or Paypal. Our event manager is Creative Alliance Services.
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