Building a Digital Influencers CommunityJanette Toral
When the idea of coming out with a Digital Influencers Marketing Summit struck me, one notion that came to mind is I want to organize a social media event that is going to be different. It is aimed at targeting the typical social media user who would like to learn more about building one’s digital influence while networking with like-minded folks at the same time.
Right from the start, I knew the event is not going to be meant for everyone as not all are keen in recognizing their potential as an online influencer and take action on it. Also, a lot of influencers, depending on how one perceives self, may not necessarily recognize the need to join an event like this and network with people. Especially if they are at the stage already where they get approached.
The summit has to be executed in different parts of the country, no matter how small, so that the community that will be created and built up in the process will have various representation. It can’t be a free event, but affordable, to ensure some level of commitment or seriousness on the part of the person joining it.
Logistics ramping this up includes:
1. Finding affordable venues for the event.
To lower our cost, we don’t include food in our event so the ideal venue has to be near a mall. Or if the venue is very affordable enough that we can use rent budget for meals instead.
2. Total of 16 locations
My goal is to do the event in one city per region having around 80-100 attendees per location.
To sustain the conversation, follow-up meet-up sessions will need to be organized to continue the conversation outside of the online community. In the end, still, nothing beats face-to-face interaction.
However, as follow-up sessions will not be easy to organize, I decide to come up with a Digital Influencer Boot Camp – a free digital marketing workshop online that is meant to continue the learning for past participants. For new participants, it is an opportunity to learn about digital marketing before the actual face-to-face event.
I think this is first event where I got too conscious on how the logo and collaterals would like. I want to ensure that people participating will be proud to share it and be reminded of their personal goals in becoming a digital influencer.
5. Sharing of lessons
We created a video channel where past presentations can be found online.
Our next stop for the Digital Influencers Marketing Summit shall be in Davao this April 13, 2013. Will post details soon.
Thank you Rizal participants!
The Rizal event at Thunderbird Resorts Binangonan last February 2 became a gathering of sorts as we had a combination of Manila, Cebu, and La Union speakers coming together to share their experience. We also gave our complimentary bed bags courtesy of Antz The Bread Factory.
Here are some of the blog post shared online after the event.
Thank you La Union participants
Our La Union event at Thunderbird Resorts Poro Point last January 26 was engulfed by both excitement and worry as we were not sure how ready the community was for our kind of event. However, when I saw the turn-out and the blog post that came out, it was indeed well worth it. Here are some of them:
Thank you Cebu participants
Our Cebu event last November 24 went quite well and glad to see a lot of participants all inspired especially in our “Influencer Transformation” panel. Here are some of the blog post shared online after the event:
Thank you Manila participants
Some of the write-ups we got includes:
14. Out of the box
(If you attended the Cebu or Manila event and blogged about it, kindly give me a heads-up and will check your blog post out.)