Digital Influencers Marketing Summit Cebu

Work with influencers and brand advocates to generate awareness and interest in what you have to offer.

Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.

The Digital Influencers Marketing Summit Cebu #dim2012 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.

It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.



Major sponsor

We thank our major sponsor, Elance, for supporting this event. A site that allows people to hire freelancers and find freelance jobs instantly.

(We still have sponsorship opportunities.)


9:30 – 10:00 Registration

10:15 – 11:15 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists: Kevin Ray Chua and Rabsin De La Cruz)

With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.

11:15- 11:45 Keynote Talk: Case Study

(Speaker: Orville H. Tadle)

11:45 – Raffle

12:00 – 1:00 BREAK

1:15 – 2:00 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results

(Speaker: Ruben Licera Jr. and panelist: Tof Salcedo)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

2:00 – 2:30 Blogging and Social Media Influence in the 2013 Elections
(Speaker: Janette Toral)

With social media and Internet use gaining popularity in the Philippines, it is expected that more 2013 election candidates shall use it to promote their agenda, campaign, and advocacies to their target voting public. With Internet users often comprising the undecided voters, Janette shall share her observations on how the campaigns are being conducted this early online. She will also share results of her social media experiment in this space.

We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.

2:45 – 3:30 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and Richard Eldridge, Lenddo)

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

3:30 – 4:30 The Influencer Transformation
(Speakers / Panel: Ben FranciaKhoa Bui, and Alan Choachuy)

From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4: 30 Introducing the Digital Influencers Community / RAFFLE

(thank you Ben Francia for this YouTube video)


Our typical conference fee is P7000 per day for this type of event.

However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to one thousand pesos (P1000) only.

It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Janette Toral is an e-commerce advocate in the Philippines. She is the site owner of

Janette Toral – who has written posts on DigitalFilipino: E-Commerce in the Philippines.

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