Blogs

Strategic Market Segmentation – How to Market to the Rich, the Middle Class and the Masa

DigitalFilipino.com is proud to exclusively offer the e-book version of Dr. Ned Roberto’s top-seller book, Strategic Market Segmentation - How to Market to the Rich, the Middle Class, and the “Masa” (ISBN 971-8611-02-9). Read this e-book and learn how to market and sell to the rich (class AB), the middle class...

CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr 2006): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 103 Items

“Consumer Coping Behavior Survey” is a multi-company sponsored survey that allows businesses in different product and service categories to learn how their consumer market segments are doing in face of hard times. The latest wave of the survey was done during the 3rd quarter of 2001.   Since its inception in 1984,...