CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr 2006): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 103 Items
“Consumer Coping Behavior Survey” is a multi-company sponsored survey that allows businesses in different product and service categories to learn how their consumer market segments are doing in face of hard times. The latest wave of the survey was done during the 3rd quarter of 2001.
Since its inception in 1984, this study had gathered and analyzed data on consumercoping and budgeting behavior. Roberto & Associates, Inc. (RAI) started this studyseries in 1984. It continued in 1985 up to 1987. It then resumed in 1990. After eightyears, the research resumed once more in 1998 and then in 1999, and the last one in 2001.
The 2006 study features 103 items organized in 15 categories ranging from food products, beauty care, health care and personal care products, to entertainment (dining out, movies, etc) and education expenditures. More than 19 Householdbudgeting decisions are also featured.
That survey answers the following related order of research questions:
1st. How are consumers coping with regard to their 103 recurring monthlyexpenditures?
2nd. Where do these consumers buy (what stores) and like making their recurringpurchases?
3rd. How do these consumers cope with regard to their household and personaldurable item expenditures?
4th. Why do these consumers cope the way they do? Is it because of the way they see and spend their income?
5th. Or is it because of the way they see their country’s economics and prospects?
6th. How in particular are the borderline poor and the extreme poor coping or are trying to?
The analysis partitioned the 103 recurring expenditure items into 15 categories. They are:
1st Category: 3 staple and fresh food items –
(1) rice,
(2) fresh meat,
(3) fresh produce.
2nd Category: 12 processed and packaged food items –
(4) instant noodles,
(5) packaged hotdog,
(6) canned fish,
(7) canned meat,
(8) Western/Asian cold cuts,
(9) bread spread,
(10) loaf bread,
(11) biscuits,
(12) cakes,
(13) junk food/chips,
(14) candies,
(15) breakfast cereals.
3rd Category: 7 refreshment, liquid drinks –
(16) liquid fruit juice concentrate,
(17) RTD fruit juice,
(18) soft drinks,
(19) powdered fruit juice,
(20) coffee from grocery stores,
(21) bottled water from refilling stations for home use,
(22) bottled water from supermarkets.
4th Category: 10 milk and dairy products –
(23) infant formula,
(24) condensed milk,
(25) evaporated milk,
(26) follow-on milk,
(27) growing-up milk,
(28) powdered milk for kids,
(29) powdered milk for adults,
(30) fresh/RTD milk,
(31) bulk ice cream,
(32) single served ice cream.
5th Category: 11 personal care items –
(33) deodorant,
(34) bath soap,
(35) shampoo,
(36) conditioner,
(37) hair gel,
(38) toothpaste,
(39) toothbrush,
(40) alcohol,
(41) alcogel,
(42) cologne,
(43) lotion.
6th Category: 2 feminine hygiene items –
(44) sanitary napkin,
(45) panty liner.
7th Category: 3 baby care products –
(46) disposable diaper,
(47) baby powder,
(48) baby and body oil.
8th Category: 14 beauty care products –
(49) make-up,
(50) astringent,
(51) facial wash,
(52) whitener.
9th Category: 3 apparel and personal articles –
(53) clothes,
(54) shoes,
(55) jewelries and personal articles.
10th Category: 5 schooling and professional development items –
(56) tuition fee,
(57) school supplies,
(58) seminars,
(59) books – novels,
(60) self-improvement and personal growth books.
11th Category: 4 transport expenditure items –
(61) fare to school and work,
(62) gasoline,
(63) car or vehicle maintenance,
(64) vehicle purchase.
12th Category: 8 health care expenditure items –
(65) vitamins from stores,
(66) vitamins from independent dealers or sellers,
(67) medicines,
(68) visiting the doctor,
(69) visiting the dentist,
(70) visit to the gym or fitness center,
(71) visit to a spa, massage place,
(72) health insurance.
13th Category: 17 recreation and entertainment expenditure items –
(73) movie watching at the cinema,
(74) movie rental,
(75) newspaper,
(76) magazine/comics,
(77) purchase of an original VCD/DVD movie,
(78) purchase of a pirated VCD/DVD movie,
(79) purchase of an original music CD/tape,
(80) purchase of a pirated music CD/tape,
(81) going to a concert, theater show,
(82) local out-of-town travel, vacation,
(83) malling,
(84) eating out at a fastfood chain,
(85) eating out at a sit-down restaurant,
(86) film developing,
(87) gambling,
(88) going to coffee shops,
(89) going to gimmick outlets.
14th Category: 6 online and mobile communication expenditures –
(90) prepaid cellular phone,
(91) subscription cellular phone,
(92) landline phone,
(93) internet connection or subscription,
(94) going to internet cafes for emailing, chatting,
(95) going to internet cafes for online gaming.
15th Category: 8 household maintenance expenditure items –
(96) house repairs or renovations,
(97) home rental,
(98) home purchase,
(99) savings account or bank deposit,
(100) coop or paluwagan,
(101) pre-need insurance,
(102) life insurance,
(103) debt.
Plus: Household Budgeting Decisions (across all Socio-economic classifications)
(How Much Money Allotment is Given to Selected Household Budget items):
1. Food at home,
2. Food outside home,
3. Drinks,
4. House Maintenance,
5. Utilities,
6. Transportation,
7. Education,
8. Health & medicine,
9. Laundry & toiletries,
10. Personal articles,
11. Recreation & entertainment,
12. Taxes & contributions,
13. Cable TV,
14. Internet account,
15. Home rental,
16. Personal savings/bank account,
17. Investments, Real Estate
18. Insurance
19. Miscellaneous expenses
This is not just a great reference for your corporate or school library. You get up-to-date, key insights on Filipino consumer behavior trends that will help you fine-tune your marketing strategies. So, get access to crucial consumer coping and buying behavior insights by getting your own copy.
Buy this report now for only one hundred ninety-seven dollars (US$197).
Upon purchase, you”ll receive through e-mail the Consumer Behavior Conference manual (contains executive summary), 52 summary tables, and 454-slide presentation. All of them are in PDF format.
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About the Author
The author, Dr. Ned Roberto, PhD is one of Asia’s leading authorities on marketing. He is a much sought after consultant, speaker, author, and educator. He has taught at De La Salle University in Manila, Kellog School at Northwestern University in Chicago and INSEAD in France. He currently teaches international marketing at the Asian Institute of Management (AIM). In 1983, he received the Philippine Marketing Association’s Agora Award for Marketing Education.
Dr. Roberto has consulted and conducted in-house seminars for Fortune 500 companies in the U.S., Europe, and Asia. He is the author (with Philip Kotler) of Social Marketing, as well as User-Friendly Marketing Research.
Dr. Ned Roberto e-books that can also be purchased from this site are:
3.) Strategic Market Segmentation – How to Market to the Rich, the Middle Class and the Masa
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