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THE MARKETER'S GUIDE TO SOCIO-ECONOMIC CLASSIFICATION OF CONSUMERS: Insights & Challenges of Target Marketing in the Philippines Using SEC Indicators

"A must-read for the serious marketers." - Jose Roces, Past President, Philippine Marketing Association DigitalFilipino.com is proud to exclusively offer the e-book version of Dr. Ned Roberto's top-seller book, THE MARKETER'S GUIDE TO SOCIO-ECONOMIC CLASSIFICATION OF CONSUMERS: Insights & Challenges of Target Marketing in the Philippines Using SEC Indicators (ISBN 971-679-062-7). Discover...

Call for support: Philippine Schools CyberFair 2008

We are currently inviting companies to sponsor or support the Philippine Schools CyberFair 2008. The theme for CyberFair 2008 is "Learn and Unite!" The CyberFair competition/exhibition requires participants to complete three tasks - publish, reflect, evaluate. Student-produced projects will spotlight people, places, businesses and other things in their local community -- that...