THE MARKETER'S GUIDE TO SOCIO-ECONOMIC CLASSIFICATION OF CONSUMERS: Insights & Challenges of Target Marketing in the Philippines Using SEC Indicators
"A must-read for the serious marketers." - Jose Roces, Past President, Philippine Marketing Association DigitalFilipino.com is proud to exclusively offer the e-book version of Dr. Ned Roberto's top-seller book, THE MARKETER'S GUIDE TO SOCIO-ECONOMIC CLASSIFICATION OF CONSUMERS: Insights & Challenges of Target Marketing in the Philippines Using SEC Indicators (ISBN 971-679-062-7). Discover...