Do you still remember the first time someone handed you an Avon, Sara Lee, and Triumph brochure inviting you to order one of its products? How did the pictures enticed you, no matter how a bit more expensive these products are compared to buying similar products from traditional stores? For the Filipino culture, catalogs are always an attraction to shopping. However, if one is given a catalog whose quality is
A lot of the local dot coms fail as resources were wasted by putting up online sites that compete with products available through direct sales and nearby shops. Some merchants created an all-in-one shopping site, trying to target a broad segment of the market, without understanding the Internet, lifestyle habits, and attitude of its target market.
Majority of the present sales by online merchants are from overseas Filipino workers
There were many interesting questions that arises out of our
Common mistake of our local online merchants is the mentality of simply building a website and wait for its buyers to come. A lot offered various services that are available in traditional brick and mortar stores too. Competing in such an environment is very limited and does not provide any unique advantage. Although targeting overseas Filipino workers can be attractive, one must remember that their buying habits are driven by
– College Graduate, Male or female
– Possess analytical skills (Logical, written/oral English, mathematical)
– Can work under minimal supervision
– Can type with the speed of at least 40 WPM or at least 200 CPM with an accuracy of 100%
– With above average comprehension
In the Filipino Internet Banker Report, 6th issue of the DigitalFilipino.com StatsReport, shows that online banking in the Philippines is still in its infancy as the number of users are fewer compared to online shoppers.
632 Internet users from Manila, Cebu, Davao, Iloilo, Cagayan De Oro, Bicol, Baguio, Batangas, and other parts of the country were interviewed from February to October 2002 to come up with this