Dr. Ned Roberto – The Marketing Doctor is in!
DigitalFilipino.com is proud to exclusively offer the electronic version of Dr. Ned Roberto’s top-seller books and reports.
Buyers will also get a FREE subscription to MarketingRX – Dr. Ned Roberto and Ardy Roberto”s strategic marketing tips and advice as originally featured in the Philippine Daily Inquirer, will be sent to you UNCUT through email twice a week!
Some of the available books and report right now are:
- THE MARKETER’S GUIDE TO SOCIO-ECONOMIC CLASSIFICATION OF CONSUMERS: Insights & Challenges of Target Marketing in the Philippines Using SEC Indicators
Discover who the Class A, B, C and DE market segments really are. Extensive research and studies on the background and history of the SEC determinants gives marketers insight into along debated issue. Includes an executive summary sheet – an at-a-glance guide to how many class ABCDE consumers there are in the Philippines.
- Strategic Market Segmentation – How to Market to the Rich, the Middle Class and the Masa
Read this e-book and learn how to market and sell to the rich (class AB), the middle class (class C), and the Masa (class D&E)
- CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr & 4th Qtr 2001): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 65 Goods
Discover trends in buying and shopping habits of today’s besieged Filipino consumer. In this new survey report you’ll learn what consumers (across all Socio-Economic Classes) are doing with your and your competitors products, whether they are (A) adding more of or maintaining, (B) replacing (and with what); (C) or eliminating them from their shopping lists.
- USER-FRIENDLY MARKETING RESEARCH 2nd Edition: How To Use Marketing Research To Make Profitable Decisions
About the Author
The author, Dr. Ned Roberto, PhD is one of Asia’s leading authorities on marketing. He is a much sought after consultant, speaker, author, and educator. He has taught at De La Salle University in Manila, Kellog School at Northwestern University in Chicago and INSEAD in France. He currently teaches international marketing at the Asian Institute of Management (AIM). In 1983, he received the Philippine Marketing Association’s Agora Award for Marketing Education.
Dr. Roberto has consulted and conducted in-house seminars for Fortune 500 companies in the U.S., Europe, and Asia. He is the author (with Philip Kotler) of Social Marketing, as well as User-Friendly Marketing Research.