CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr & 4th Qtr 2001): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 65 Goods

(The 2006 edition of this report is also available)

“Must-have knowledge for CEOs, marketing executives and product managers?

DigitalFilipino.com is proud to offer Dr. Ned Roberto”s CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr & 4th Qtr 2001): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 65 Goods.

Discover trends in buying and shopping habits of today’s besieged Filipino consumer. In this new survey report you’ll learn what consumers (across all Socio-Economic Classes) are doing with your and your competitors products, whether they are (A) adding more of or maintaining, (B) replacing (and with what); (C) or eliminating them from their shopping lists. This nationwide survey of budgeting & purchasing decisions of households on more than 65 items include:

• Expenditure items:
  Staple & fresh food, Processed/packaged food, Snack foods, Fastfood, Cooking and good aides, Condiments, Refreshment & liquid drinks, Mineral/distilled water, Confectionary & powdered milk, Milk & Dairy products (including ice cream); Health care, Household care, Personal care, Beauty care, Recreation/entertainment.
• Household durables:
  Home convenience & household fixtures, Household transport & communications, Home entertainment facilities, Household help surrogates (e.g. washing machine, coffee maker, etc.)

This is not just a great reference for your corporate or school library. You get up-to-date, key insights on Filipino consumer behavior trends that will help you fine-tune your marketing strategies. So, get access to crucial consumer coping and buying behavior insights by getting your own copy. Completed at a cost of over PhP1.1M, these special reports (and optional in-house executive briefings,) are now available to you for a fraction of the cost.

Buy this report now for only ninety-nine dollars and ninety-five cents (US$99.95). Get this big price cut off from its original price of one hundred ninety-seven dollars (US$197). For a limited time only.

Upon purchase, you”ll receive an executive summary and 338-slide presentation in MS-Powerpoint format.

To buy a copy, send us an email at janette@digitalfilipino.com that includes your contact details (name, company, phone, fax, and email).

About the Author
The author, Dr. Ned Roberto, PhD is one of Asia’s leading authorities on marketing. He is a much sought after consultant, speaker, author, and educator. He has taught at De La Salle University in Manila, Kellog School at Northwestern University in Chicago and INSEAD in France. He currently teaches international marketing at the Asian Institute of Management (AIM). In 1983, he received the Philippine Marketing Association’s Agora Award for Marketing Education.

Dr. Roberto has consulted and conducted in-house seminars for Fortune 500 companies in the U.S., Europe, and Asia. He is the author (with Philip Kotler) of Social Marketing, as well as User-Friendly Marketing Research.