[April 18, 2003] There
We’re putting on-hold the ASEAN+3 event until the SARS issue settles down. Will post the new dates once finalized.
DigitalFilipino.com is hosting the 2nd Meeting of the ASEAN+3 Information Technology & Telecommunications Industry Business Forum (ITBF) on 7-9 August 2003 at the Traders Hotel, Manila, Philippines. This year
Do you still remember the first time someone handed you an Avon, Sara Lee, and Triumph brochure inviting you to order one of its products? How did the pictures enticed you, no matter how a bit more expensive these products are compared to buying similar products from traditional stores? For the Filipino culture, catalogs are always an attraction to shopping. However, if one is given a catalog whose quality is
A lot of the local dot coms fail as resources were wasted by putting up online sites that compete with products available through direct sales and nearby shops. Some merchants created an all-in-one shopping site, trying to target a broad segment of the market, without understanding the Internet, lifestyle habits, and attitude of its target market.
Majority of the present sales by online merchants are from overseas Filipino workers
There were many interesting questions that arises out of our
Common mistake of our local online merchants is the mentality of simply building a website and wait for its buyers to come. A lot offered various services that are available in traditional brick and mortar stores too. Competing in such an environment is very limited and does not provide any unique advantage. Although targeting overseas Filipino workers can be attractive, one must remember that their buying habits are driven by