Certified E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional Program

According to i-Metrics Asia Pacific Corporation, the Philippines’ E-Commerce Intensity Index is at 10% of our country’s gross domestic product. 

With more than  30 million digital buyers in the Philippines, it is time for more micro, small, and medium sized businesses to venture into e-commerce. Use it as a means to promote their products and services online. A new revenue channel.

Through the Philippines E-Commerce Roadmap 2016 to 2020, the government and private sector views e-commerce as a strategic means to achieve economic growth.  

If the growth of e-commerce will be sustained and supported, it can reach up to 25% of our GDP by 2020.

A common dilemma found behind slow e-commerce adoption in business is there are very few professionals today who have well-rounded knowledge on e-commerce covering business models, buyer persona creation, policies, supply chain management, payment systems, fraud handling, outsourcing, project management, site development, digital marketing, among others.

Hardly are there college educational institutions offering e-commerce learning programs. We hope this training will help schools in developing e-commerce training programs and be offered at K-12,  TESDA short courses, and CHED approved e-commerce degree or diploma program.

In collaboration with the Asian Institute of E-Commerce and AIE College (Dagupan City), we are launching Version 3 of our 11-module blended learning certificate program with the aim of creating a movement of ethical e-commerce professionals. 

Push for the the growth of e-commerce entrepreneurship and serve the growing needs of businesses locally and internationally.

Book a consultation session


Call +63-917-4490011 for inquiries.

"Aside from the comprehensive lessons and resources to jumpstart your e-commerce career, the program shortens the learning curve through mentorship from the e-commerce experts in the Philippines. You'll be networked with e-commerce leaders and influencers not only in the Philippines but also in the ASEAN region." - Ramon Manuel Nisperos

"The E-Commerce Professional program of AIE is definitely a great start for those who are serious in entering the E-Commerce industry. It's hard to find a course in the Philippines that covers all of the important areas one needs to know to start a successful or viable E-Commerce site and this program just provided all that. I fully recommend this course to anyone who seriously want to get ahead of the ball game in this young and promising industry. Goodluck!" - JM Mariano

Your E-Commerce Learning Journey

Target audience

  • Individuals who would like to become highly-skilled in e-commerce to serve industry needs.
  • Individuals who would like to create an e-commerce start-up business and be competitive in the region.
  • E-Commerce entrepreneurs who would like to improve their current online business.
  • Individuals who would like to become an e-commerce professional or education specialist empowering people with the wisdom needed to do business online.
  • You like actual hands-on experience. Applying what you learn in real life while studying. 
  • You need the flexibility of studying and avail of consultation online and/or face-to-face.
  • You want to study putting up an e-commerce business that is not reliant on venture capital funding.

You need to learn the basics of the e-commerce ecosystem including:

Module I: Business Model Development

  • State of E-Commerce
  • E-Commerce Value Proposition & Business Model
  • E-Commerce Business Activation
  • Customer Profiling
  • Competitive Analysis using SWOT and Blue Ocean

E-Commerce Specialist Track

E-Commerce Entrepreneur Track

E-Commerce Professional Track

You must always be active and on the lookout for commerce industry developments including:

Module 5: Security

  • Web Application Security
  • Web Application Testing
  • Reporting Cybercrime to Authorities

Module 6: Policies & customer support process

  • E-Commerce Law
  • Data Privacy Law
  • Cybercrime Law
  • Consumer Protection for E-Commerce & Online Sales Promotion Guidelines
  • Digital Marketing Ethics

Module 7: Supply chain management

  • Introduction to Supply Chain Management and Business-to-Business E-Commerce
  • Logistics Management
  • Supply Chain Management Network Design
  • Supply Chain Scalability

Module 8: Industry exposure

  • E-Commerce Entrepreneur Startup Meetup Project Presentation (join Asian tour Singapore, Malaysia, Thailand OR USA tour)
  • E-Commerce Entrepreneurs Summit Participation & Presentation. (Manila, Baguio, Cebu, Davao)




You need to seek constant growth, get known on what you do and how you can help others. Do it through:

Module 9: E-Learning & Help Desk Support Systems

  • E-Learning Creation for Customer Support
  • E-Learning for Skills Showcase
  • E-Learning Business & Revenue Models
  • Conduct 11 hours of webinars, & trainings to target prospects.

Module 10: Advertising & Affiliate Marketing

  • Search Engine Advertising Campaign
  • Social Media Advertising Campaign
  • Influencer Engagement Campaign
  • Affiliate Marketing Program Creation & Recruitment

Module 11: Professional Consulting, Outsourcing, & Project Management

  • Dealing with 3rd party entities
  • E-Commerce Project Management
  • Becoming an E-Commerce Professional / Consultant
  • E-Commerce Professional Launch
  • Conduct 11 hours of client presentation talks.

What you can learn:

Module 2: Payment systems & fraud handling

  • E-Commerce Payment Methods
  • Fraud Handling and Chargeback
  • Taxation
  • Security Compliance

Module 3: Site development

  • E-Commerce Solutions: WordPress, Magento, Drupal
  • Google Analytics
  • Customer Relationship Management
  • Lead Generation Forms
  • LiveChat
  • Product description & photography
  • Marketplace development
  • Website Policies
  • Mobile / Responsive Development

Module 4: Digital Marketing

  • Buyer's Journey
  • Inbound Marketing
  • Search Engine Optimization
  • Email Marketing
  • Social media profile creation
  • Content Marketing
  • 21-days digital marketing campaign

Get the Certification

To earn certification status, a student must be able to complete the following corresponding outputs within the time-frame prescribed. The whole program & certification requirements must be completed within 18 months. 

  • Complete module 1 to 4 to-do tasks (assignments)
  • Get a business listed in an e-commerce marketplace with at least 10 products or services. (unique and/or bundled)
  • Create an e-commerce website.
  • Execute a 21-days digital marketing campaign promoting your e-commerce website.
  • Pass the Certified E-Commerce Specialist requirements.
  • Complete module 1 to 8 to-do tasks (marketplace related assignments)
  • Create an e-commerce marketplace hitting targets agreed upon.
  • Execute a 66-days digital marketing campaign promoting the marketplace website.
  • With your classmates, organize an E-Commerce Entrepreneurs Summit.
  • Present your E-Commerce Marketplace Project at the E-Commerce Entrepreneurs Summit and E-Commerce Startup Meet-up.
  • Pass the Certified E-Commerce Entrepreneur requirements.
  • Complete module 9 to 11 to-do tasks 
  • Create and Deliver a 10-hours E-Learning Program for your marketplace prospects or clients or sharing your e-commerce knowledge to the public at large.
  • Create your E-Commerce Professional website citing services you can offer.
  • Deliver E-Commerce Briefing Face-to-Face Presentation to 11 companies or groups who are prospective or possible repeat clients (at least 11 hours total).

Certification is valid for 2 years. To continue with the certification credential, presentation of output or re-taking of 3 modules (module 3, 8, and 11) will be asked for.

Validity of Certification

Bonus! (worth P100,000)

Most students have limited marketing resources when promoting their class projects. When one doesn't have the biggest budget, it is a must to be fascinating. Students will be taught:

Leadership training is also included for character development. 

  • Personal Leadership Development (Speaking, Selling, Coaching, Communication, Leadership) (module 9)
  • Maxwell Speakers Club (module 9)

Promoting the growth of e-commerce in the Philippines since 1997, Janette Toral is the lead trainer for this program and will be inviting more than 40 e-commerce experts in this field as resource persons on the various topics. She is:  

  • E-Commerce Advocate helping the government in implementing the Philippines E-Commerce Roadmap (2016-2020).
  • Partnered with Asian Institute of E-Commerce and AIE College to offer the Certified E-Commerce Specialist, Entrepreneur, and Professional Program.
  • Co-founder and Data Protection Officer of i-Metrics Asia-Pacific Corporation. Creators of the E-Commerce Intensity Index and E-Commerce Maturity Scorecard.
  • Distinguished expert  for the 2nd and 3rd Expert Committee  of APEC E-Commerce Business Alliance (June 2016 to September 2022)
  • She developed and conducted the 10-module E-Commerce and Digital Marketing Mentoring Program for MSMEs at Department of Trade and Industry -Cebu (3 batches) and Bohol (1 batch) assisting around 80 MSMEs. Total combined sales, as campaign output, at 9 Million pesos.
  • She developed the "E-Commerce & Digital Marketing", "Virtual Assistance", "Graphic Design", "Social Media Marketing & Advertising", "Content Marketing", "Search Engine Optimization" training program (Rural Impact Sourcing Technical Training) for the Department of Information and Communications Technology from 2016 to present targeted at aspiring freelancers with MSMEs as case study (for experience portfolio). It was rolled out in rural area locations; 26 in 2017 and 64 in 2018.
  • Her e-commerce project and consulting exposure ranges from business model development, supply chain partners build-up (3rd-party B2B listing, logistics and payment), website creation, customer relationship management, live chat support, e-mail follow-up, search engine marketing, bloggers for affiliate marketing, social media advertising.
  • She is into the conduct of e-learning using various platforms since 2003.
  • Author of the DigitalFilipino: An E-Commerce Guide for the eFilipino, DigitalFilipino E-Commerce Workshop E-Book (McGraw-Hill Education Asia), and Blogging from Home.
  • Certified ScrumMaster, Certified Scrum Product Owner 
  • Fascinate Certified Advisor at Fascinate Inc.
  • Certified Practitioner of the Global Leadership Assessment 360
  • Independent Executive Director / Certified Coach, Teacher, Speaker / YouthMax Plus with Nick Vujicic Certified Facilitator, Behavioral Analysis Certified Trainer and Consultant for the John Maxwell Team.
  • Completed "Mastering Business Models" and "Mastering Value Propositions" at Strategyzer.
  • Completed "Persuasive Presentations at Duarte Academy.

E-Commerce Lead Trainer

janette toral

Hi. I'm Janette Toral. I'm an E-Commerce Advocate and Digital Influencer. At my highest value, at my best, I provide Independent Insights through training, research reports, e-learning, consulting, campaigns.

Methodology and Class Schedule

The Certified E-Commerce Specialist, Entrepreneur, and Professional Program can be taken purely online. Consultation sessions are done through weekly webinars, live chat, private messages. 

Lessons are hosted in an e-learning site where assignments can be uploaded. 

Those who would like to earn units from AIE College and Asian Institute of E-Commerce, under the Diploma in E-Commerce, need to:

  1. Attend the face-to-face learning sessions (module 8); 
  2. Join the weekly online webinars; 
  3. Complete the assignments, and 
  4. Finish all live project deliverables.

Face-to-face classes are organized on by-appointment basis with the instructor - Janette Toral.

We are also accepting international students (outside of the Philippines).

Program Fees

Option 1: 

Four thousand pesos (P4,000) per module (except for module 3 and 8 which is P8,000). Total payment of P52,000.

Option 2: 

Cash payment for 11 modules is forty-five thousand pesos (P45,000).

An official receipt from Asian Institute of E-Commerce / AIE College (Dagupan City) will be issued to all participants for the payment received.

Meals, international travel, accommodation, optional reviews cost are not included. 

For questions or clarification about this program, contact Janette Toral at 0917-4490011 or send a private message through her Facebook page.


This program started in 2015. Apart from completing the tasks and projects, students also present their projects in events such as:

Some of them pursued their class projects as a business while others continued on with their own projects.

Our graduates came from Manila, Cavite, Pampanga, Baguio, and Bohol.

Program Collaborators

This training program is a joint project of Asian Institute of E-Commerce, AIE College (Dagupan City), and e-commerce advocate Janette Toral.  AIE College (Dagupan City) is the only school in the Philippines and ASEAN that offers a Bachelor of Science in E-Commerce program as of this writing.