Search Engine Marketing & Optimization Strategies

Here are articles we have written in relation to search engine marketing & optimization. You can also contact Janette directly if you need help on your search engine marketing & optimization efforts.



Janette Toral talked about SEM / SEO 101 during the Search Engine Marketing & Optimization seminar at Urdaneta City University last February 27, 2009. Many thanks to Bitstop Network Services for sponsoring & taking a video of the said event (There is a 30 second noise at 3:50.)


Related: Search Engine Marketing Conference (SEMCON) Bicol


Search & You Shall Find

February 26, 2009

LAST night, I was a guest resource person at De La Salle-College of Saint Benilde (DLS-CSB) and gave a talk about search engine marketing (SEM). This session was also promoted to various classes and dubbed, “Search & You Shall Find.”


Follow-up: SEM / SEO 101 Talk at De La Salle – College of Saint Benilde


SEO Content Writing

February 18, 2009

WRITING for the Internet is all about making sure that the content you produce is what the readers are looking for and appearing prominently in search engine results.


Follow-up: SEO Content Writing for Journalists & Columnists
Related: SEO copywriting, content writing style for press releases


Joining an international SEO competition
December 10, 2008
TWO weeks ago, I decided to collaborate with a peer to join an international search engine optimization (SEO) competition.


Follow-up: High stake SEO gambling


10 ways to attain search engine visibility
Once you have that web site up and running, here are some practical lessons learned you can use to attain search engine visibility.


Follow-up: 7 top tips for SEO success


Find more videos like this on Social Network
SEO, Social Media, and Lifestreaming in the Philippines
A presentation I delivered at the Social Networking and eBusiness Conference last May 20, 2008.


Conquering search engines

January 25, 2007


Last December, a lot of the Ituloy AngSulong entries hosted in found themselves in a dilemma when they started migrating their blog to the new and really beautiful version. Search engine rankings went haywire. That was one scenario where one can be in the top 100 at one time and be gone the next.

Janette Toral is an e-commerce advocate in the Philippines. She is the site owner of

Janette Toral – who has written posts on DigitalFilipino: E-Commerce in the Philippines.

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