Slurpee – 7-Eleven – Grand Chase Advergaming Campaign – Virtual Worlds & Games Category

Slurpee – 7-Eleven – Grand Chase Advergaming Campaign – Virtual Worlds & Games Category

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Iggy Javellana, Advergaming Head of Level-Up Games, shared the story behind the Slurpee – 7-Eleven – Grand Chase Advergaming Campaign as he accepted the award for winning in the Virtual Worlds / Gaming category of the DigitalFilipino Social Networking Awards 2010 at the 3rd Social Networking Conference  last April 23, 2010 at Hotel Intercontinental, Makati City…. Read more »

Social Media Advertising- Measuring Effectiveness (Globe Experience)

Social Media Advertising- Measuring Effectiveness (Globe Experience)

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In the Social Networking Conference 2010, Paul John M. Peña, former Digital Marketing Head of Globe Telecom, Inc. gave this presentation on the social media marketing strategies, insights, and lessons learned from the social media efforts of the company. Bangon Pinoy also got recognized as winner in the DigitalFilipino Social Networking Awards 2010 under the… Read more »

Social Media Marketing Strategies, Insights, and Lessons Learned (Lola Techie experience and perspective)

Social Media Marketing Strategies, Insights, and Lessons Learned (Lola Techie experience and perspective)

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In the Social Networking Conference 2010, Juan Armando V. Rojo,Vice President, Corporate Brand and Communications of Bayan Telecommunications gave this presentation on the social media marketing strategies, insights, and lessons learned from the Lola Techie campaign of Bayan. Lola Techie also got recognized as winner in the DigitalFilipino Social Networking Awards 2010 under the social… Read more »

Using Social Media to Disseminate CSR Programs

Using Social Media to Disseminate CSR Programs

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In the Social Networking Conference 2010, Rosan Cruz, Assistant Vice President of Group Public Relations at BENPRES Holdings Corporation, gave this presentation on how the company newsletter LopezLink used social media to spread the news – especially its corporate social responsibility initiatives online. Social Networking Conference 2010 was an event co-organized by Fiera de Manila and… Read more »

Lessons Learned from Running a Group Buying Business in the Philippines

Lessons Learned from Running a Group Buying Business in the Philippines

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Eddie Lee, Co-Founder of first group buying site in the Philippines – Buyanihan (buyanihan.com), shared his experience, lessons learned, and challenges in running a group buying site in the Philippines. A man with a vision. Eddie shared the importance of social media, transparency, and strategy to ramp up this “deal or no deal” tipping point… Read more »

State of Internet and Mobile Commerce Market Growth in the Philippines 2010

State of Internet and Mobile Commerce Market Growth in the Philippines 2010

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Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. Donald presented this at the DigitalFilipino E-Commerce Summit 2010. Handouts are available to members of… Read more »

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