(Report was first presented last September 21 at the Digital Influencers Marketing Summit by Dr. Nick Fontanilla)

E-Commerce Index (ECI) Philippines is a monthly tracking and measurement study that determines the extent of e-commerce activities of the top corporations in three industries – manufacturing, retail and wholesale, and services.

ECI comes in two parts. First is the volume of e-commerce activities of top corporations as a percent of revenues and purchases. Second is the monthly tracking to establish if e-commerce activities of top corporations expanded or contracted.

This study will be conducted monthly based on interviews with a panel of randomly selected supply chain executives of top manufacturing corporations in the Philippines – 400 for manufacturing, 100 for retail and wholesale, and 150 for services. The first survey, a pilot, was completed in August 2013 among 250 supply chain professionals.

ECI Philippines is a project of I-Metrics Asia-Pacific Corporation, an e-commerce research and consulting agency, in cooperation with Digital Filipino and in partnership with the Foundation of the Society of Fellows in Supply Management (SOFSM). SOFSM is the research arm of the Philippine Institute for Supply Management (PISM). PISM is the umbrella organization for supply chain professionals.

E-Commerce Index Reports

ECI Philippines will be available in three volumes – manufacturing, retail and wholesale, and services. Each volume will contain three sections:

1. Manufacturing

• Overall index
• Index by sector (Food and beverages, textiles, paper, publishing, fuel, rubber and plastic, non-metallic mineral, basic metals, fabricated metal, machinery, communication and medical equipment, motor)
• Index by size of company size (number of employees: 1-4, 5 to 9, 10-19, 20-49, 50-99, 100-199, 200-498, 500-999, 1000-1999, 2000 and up)
• Index by size of export (none, up to 25%, 26-50%, more than 50%)
• Index by area (National Capital Region, outside of National Capital Region)

2. Retail / Wholesale

• Overall index
• Index by sector (retail, wholesale)
• Index by size of company size (number of employees: 1-4, 5 to 9, 10-19, 20-49, 50-99, 100-199, 200-498, 500-999, 1000-1999, 2000 and up)
• Index by size of export (none, up to 25%, 26-50%, more than 50%)
• Index by area (National Capital Region, outside of National Capital Region)

3. Services

• Overall index
• Index by sector (information communication and services, provident and insurance, business and knowledge processing, transportation including travel agency, banking and finance, real estate, hospital, hotels and restaurants)
• Index by size of company size (number of employees: 1-4, 5 to 9, 10-19, 20-49, 50-99, 100-199, 200-498, 500-999, 1000-1999, 2000 and up)
• Index by size of export (none, up to 25%, 26-50%, more than 50%)
• Index by area (National Capital Region, outside of National Capital Region)

ECI Philippines’ monthly report will be released around the second week of the following month after it has been reviewed and endorsed by a panel of experts in e-commerce and supply chain.

Price

The reports can be purchased with the following options:

1. Per volume – five thousand pesos (P5,000).
2. Three volumes (manufacturing, retail / wholesale, services) – twelve thousand pesos (P12,000)
3. Annual subscription: per volume – fifty five thousand pesos (P55,000) pre-paid
4. Annual subscription: three volume – one hundred thirty two thousand pesos (P132,000) pre-paid

Value of ECI

ECI Philippines is an important benchmark for corporations and corporate executives. It is a norm. Decision makers and planners can compare the extent of its e-commerce activities with those of the industry and sector in the industry. They can check if the company’s e-commerce initiative is growing as fast as the industry.

It is also a tool that consultants and service providers in e-commerce may use to justify investments in e-commerce activities and development. ECI Philippines is also an attempt to make the Philippines e-commerce ready and a leading practitioner of e-commerce in the Asian region.