Preparing a Digital Marketing Plan for MSMEs

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Preparing a Digital Marketing Plan for MSMEs

There are many suggestions on how to go about the creation of a Digital Marketing Plan for MSMEs (micro and small medium enterprises). Here’s what I usually teach my students in the E-Commerce and Digital Marketing Mentoring Program for MSMEs (with Department of Trade and Industry – Cebu) and Rural Impact Sourcing 12-days Technical Training… Read more »

Online Shopping in the Philippines

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Online Shopping in the Philippines

E-Commerce in the Philippines is thriving especially now with availability of friendly payment systems. However, a big number of Filipino Online Shoppers buy from international sites. Before you visit your favorite shopping site, why don’t you check out some of the Filipino online store first? You might find something interesting.

If you are buying online for the first time, it is best to read this article, “Are

E-Commerce Websites in the Philippines: Online Presence Creation

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E-Commerce Websites in the Philippines: Online Presence Creation

There are three (3) ways an MSME can create an online presence. This includes: Join an e-commerce marketplace. Create a site by subscribing to e-commerce platforms. Build your own e-commerce website. Join an E-Commerce Marketplace If you are new to online selling, joining marketplaces provides a lot of advantages including: Usually offers free sign-up. Capitalize… Read more »

Accepting E-Commerce Payments Online in the Philippines

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Accepting E-Commerce Payments Online in the Philippines

There are so many ways on how entrepreneurs can accept payments online. The mechanics are becoming much more friendly and there’s certainly one that can suit your needs.

1. Cash – payment is given in person, either before or upon delivery of product or service.

2. Bank deposit / Debit – payment is deposited to the merchant’s bank account, deducted from the buyer’s account. Afterwards, the product or

Affiliate Marketing or Internet Advertising: Generate Income on Your Website

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Affiliate Marketing or Internet Advertising: Generate Income on Your Website

There are many ways an informational website can earn online. One is through affiliate marketing while the other is Internet advertising. Which one is for you will depend on your website’s reach.

Internet Advertising
Internet advertising is where a company pays you a fixed fee to have their banner ad or text plug posted in your website. This can be either a: fixed or permanent banner ad or text

E-Commerce Intensity Index: Accommodation, Hotels, Food & Beverage Service Activities, Restaurants, Event Catering

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E-Commerce Intensity Index: Accommodation, Hotels, Food & Beverage Service Activities, Restaurants, Event Catering

In the E-Commerce Intensity Index January 2016 Report, as presented in the monthly E-Commerce Monitor 2016 series, it shows up to 42% of revenue and purchasing activities of manufacturing, retail, wholesale, and services sectors were done though e-commerce or electronic transactions. Results of E-Commerce Index Philippines in January 2016 are based on 9304 cumulative year… Read more »