Blog, Search, and Social Media Strategy Workshop
January 14, 2013 – January 16, 2013 all-day
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Room 206, Ateneo Graduate School of Business
#20 Rockwell Drive
Rockwell Center
Makati City
Check Description
Janette ToralE-mail

The Club will be having its 6th workshop on “Blog, Search, Social Media Strategy Workshop” this January 14 to 16, 2013 from 9 am to 4:30 pm at Room 206, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

This workshop will:

  1. Tackle search engine marketing techniques that can be applied to one’s online presence.
  2. Develop a blog content plan and build one’s influencer identity.
  3. Come up with a social media plan identifying suitable channels, content approach, and program metrics.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1
Search Engine Marketing

  • Planning / competition review
  • Site architecture
  • Content plan
  • Hitting page 1
  • Metrics

Day 2

  • Blog marketing
  • Blog purpose
  • Content plan
  • Blog marketing
  • Influencer engagement
  • Blog advertising

Day 3

  • Social media marketing
    • Planning
    • Channel selection
    • Content plan and schedule
    • Promotions
    • Metrics
To earn a certificate of attendance from DigitalFilipino Club, participants should: 

  • Complete the 3-days session
  • Submit and present completed assignment work and any revision asked for through webinar on February 21, 2013.

Janette Toral is an e-commerce advocate in the Philippines. She is the site owner of

Janette Toral – who has written posts on DigitalFilipino: E-Commerce, Internet Marketing in the Philippines by Janette Toral.

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