There are many ways an informational website can earn online. One is through affiliate marketing while the other is Internet advertising. Which one is for you will depend on your website’s reach.
Internet advertising is where a company pays you a fixed fee to have their banner ad or text plug posted in your website. This can be either a: fixed or permanent banner ad or text plug exposure; or in a banner ad rotation system where different ads are shown at a time. The lesser ads in the system, frequency shall be higher.
Charging a fee in this model would require you to justify that value of your website’s traffic. It doesn’t have to be high but the quality of the audience that you attract should fit your advertisers target market. Knowing this information is important in packaging an Internet advertising offer to your clients.
Advertising in Philippine web sites is not that expensive actually. You can get a prime space in a web site from 2,000 to 20,000 pesos per month. But the number of traffic, hits, and visitors will not always be the barometer as to where one should place their advertisements. What matters more is the quality of visitors that one drives to their site.
In addition to offering Internet advertising, you can also join existing affiliate programs that can pay you for every successful click or sale that you generate to their websites.
In this case, I consider Google AdSense as the best thing that happened online after Yahoo Groups, WebsiteWizard, and GMail.
Google AdSense allows you to generate income in your website or blog. Users of Google-owned Blogger.com can easily allow any blogger to integrate Google AdSense and start earning revenue online.
Every time a site visitor clicks on a Google Ad link in your site, you earn. Google pays you once your monthly or accumulated revenue reaches one hundred dollars (US$100). Google has dramatically changed the Internet advertising scene as it allows any web publisher or blogger to earn online.
On the other hand it also offers the same to advertisers through Google AdWords to have their ads appear in Google search engine results and Google AdSense member sites according to their budget. For as little as one hundred pesos a day (P100), an entrepreneur can advertise in numerous sites, tailor ads and keywords on a daily basis, and adjust regularly to maximize ad performance.
You can also join traditional affiliate marketing programs to generate revenue in your website. In the Philippines, the most popular shopping site is Amazon.com. Signing up as an affiliate member of Amazon can give you the chance to earn a commission from all Amazon.com sales generated through your website.
For site owners, offering affiliate marketing program is like giving a commission to a fellow site owner who was able to generate sales for you. However, you will need to have a tracking system in place, or subscribed to one, that will allow you to do this.
Affiliate partners offers commissions in terms of flat rate or percentage fee. It is wise to partner with the right affiliate partner to avoid scams, among others. When choosing for the right affiliate partner, don’t just insert any advertisement in your site. Choose the one that will appeal to your readers. Perhaps what can strike your interest and encourage you to click might encourage your readers as well.
You might notice that our website, DigitalFilipino.com, is filled with banner ads from both local and foreign websites. Instead of charging a fix monthly fee, all corporate members of the DigitalFilipino.com Club can have their banner ad be part of our system. As an alternate, we also posted Google AdSense in our website that allows us to generate passive income as well. We also joined Amazon.com’s affiliate programs as we feature various books that we like and endorse in our website.
Webmasters and content managers will have to be creative in conceptualizing earning opportunities, to make their site pay off to maintain its operating cost, and generate substantial operational revenue. In fact, this is the perfect time to set-up an informational and highly content-driven website as opportunities to earn have become friendlier than before.
I only hope that more and more Filipino merchants will realize the importance paying according to results delivered. Merchants will only pay those that deliver results (clicks or sales) and webmasters can have the option of whom to partner with that is likely to attract their current site visitors.
With that, let us all grow in this booming Internet economy. For the growth of e-commerce in the Philippines!